WEARING THE ARMBAND
Year:
2025
Project Type:
Brand Sprint
This brand is built to honor the captains the ones who carry more than skill.
Across every sport, one player wears the armband. It’s a symbol of trust, responsibility, and leadership under pressure. While the game may change, the meaning never does.
Our brand celebrates that universal role. Through thoughtful design and powerful storytelling, we turn the captain’s armband into a timeless mark of respect — recognizing leadership that shows up in moments that matter most.
This is not about one sport, one league, or one season.
It’s about the leaders every team depends on.
